“We cannot recall any major prior instances of [Nike] products malfunct
The repercussions for Nike also were immediate, if not severe. That was better than the dire prediction from Sonny Vaccaro, a veteran shoe executive, who said Wednesday night (via Yahoo’s Pete Thamel) that video of the moment was “already all over the world while we’re still watching the game he got www.garanterra.de hurt in. They’re going to show it until we die.”
Investors’ punishment, though, was limited. Nike’s main competitors finished the trading day with mixed results. Adidas closed down 0.14 percent. Puma Adidas EQT Support ADV Mujer and Under Armour were up 1.7 percent and 0.7 percent, respectively.It’s an isolated incident right now,” Brian Yarbrough, consumer research analyst at financial services firm Edward Jones, said in a phone interview. “I think it does Nike Air Max 90 Damen very little to the brand. It’s unfortunate that his knee got hurt, but I think it’s pretty minuscule in the grand scheme of things. This is one product, it’s one shoe line, and there are thousands of others. You think about the number of hours people play in these shoes, and this is pretty insignificant.”
Nike moved swiftly Wednesday night to promise an investigation into just what caused Williamson’s Nike Air Max Zero Damen shoe to come apart during one of the most highly anticipated college basketball games of the season and on ESPN’s national telecast to boot. Among those in attendance in Durham, N.C., was former president Nike Air Huarache Damen Barack Nike Air Max 270 Mujer Obama, who was captured on video declaring, “His shoe broke.We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement. “The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”
The basketball shoe industry’s reputation of developing new materials, plus a history of marketing those products, is one of the main reasons for investors’ relative confidence, equity research firm Oppenheimer advised investors in a notice provided to The Washington Post.
“At this juncture, we are optimistic that while Nike Air Max 2017 Femme negative headlines might weigh upon [Nike] shares for a bit, any lasting damage to the company and its shares will prove minimal,” the firm wrote. "[Nike] is renowned for producing some of the best athletic Nike Air Max 90 Mujer footwear and Nike Air Max 1 Mujer apparel in the industry and outfitting successfully many of the world’s pre-eminent athletes. The extent of the relationship between any injury to Williamson and the Nike shoes that he was wearing is not yet known.
“We cannot recall any major prior instances of [Nike] products malfunctioning. Nike senior management has a history of acting masterfully at always protecting and enhancing the company’s brand image with core customers, even through moments of pronounced consternation.”
Footwear experts said Thursday the shoe’s rupture may have actually saved Williamson from a more significant injury. A top-tier athlete www.jsaranjuez.es exerts close to five times his or her body weight when making a sudden change in direction, said Kevin Ford, a professor of biomechanics at High Point University who studies high-performance athletic Nike Air Max 2016 Mujer equipment.
Had the shoe Nike Air VaporMax Mujer not given way for Williamson’s foot, Ford said, some 1,500 pounds of force would have concentrated on his knee.